PUTRAJAYA: Radio station Hot FM is embarking on a nationwide tour of the peninsula through the ‘Hot FM Dekat Je Tour’ this month.
The tour is the first collaboration with Tourism Malaysia in the effort to promote domestic tourism in the country with the tagline ‘Dekat Je’ (nearby).
This campaign aims to introduce radio listeners to attractive tourist locations while ensuring local and foreign tourists do not miss the chance to explore the wonders, history as well as the rich flora and fauna of Malaysia.
Hot FM Dekat Je Tour was flagged off by Tourism Malaysia director (Advertising) Datuk Mohmed Razip Hasan with local celebrities such as Maya Karin, Tomok and Hot FM radio deejays beginning their journey on the Hop On Hop Off double decker bus.
Also present at the event were Media Prima Radio Networks Chief Executive Officer Seelan Paul, Media Prima Radio Networks group general manager Anida Mohd Tahrim, and Tourism Malaysia director (domestic promotion) Iskandar Mirza Mohd Yusof.
In celebration of Hot FM making waves for a decade, ten lucky listeners will be chosen to join the ‘Hot FM Dekat Je Tour’ every end of the week until March 20. The tour would also be joined by Hot FM deejays and celebrities.
Those who want to be the chosen listeners will have to upload a picture of their own best tourist location on their Instagram account using the #HotFMDekatJeTour.
The photos must be accompanied with a creative caption and five lucky winners with the most interesting caption will win RM200.
For more information log on to www.hotfm.com.my or check the Facebook/Youtube/Instagram/Twitter: hotfm976