ECOMMERCE retailer Lazada is marking 10 years of trailblazing the growth of eCommerce in Southeast Asia, by kicking off a year-long celebration with a series of activities.
These activities include the introduction of a personalised Time Machine, an in-app feature celebrating special moments that have added to consumers' lives over the years.
In addition to highlighting Lazada's shared milestones with consumers over the past decade, users can discover which of the nine unique shopper profiles they match with, in order to unlock recent lifestyle insights and collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels, as part of the Lazada Epic 10th Birthday celebration.
"Spurring the growth of Southeast Asia has been at the heart of Lazada's mission since our inception as a pioneer of eCommerce in this region.
"As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of Southeast Asian consumers as we are today. The Time Machine in-app feature is our way of reminiscing shared moments, and thanking everyone for being on this amazing journey with us through the years.
"Looking forward, we also remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers' lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences." said Lazada Group chief operating officer Raymond Yang.
The brand's latest short film also transports consumers into Lazada City, where Lazada's brand ambassadors lead guests through the vibrant and futuristic retail wonderland to meet Lazada's mascot Lazzie and a surprise guest around a birthday cake at the heart of the city to celebrate Lazada's Epic 10th Birthday.
As part of the celebrations, Lazada's LazLive channel will feature 10 hours of non-stop livestream programming, exclusive giveaways, and celebrity performances at its signature Super Party, all leading up to Lazada's Epic 10th Birthday Sale, which begins at midnight on March 27.
The Lazada EPIC 10th Birthday Livestream Party, which will take place on March 27 from 2pm to midnight, will include a specially curated line-up of in-app livestreams with over 100 exclusive Epic deals up for grabs, as well as RM80,000 in vouchers and an Epic Birthday Blind Box up for grabs to the lucky viewers.
This leads up to the highly anticipated Lazada Super Party, where popular Malaysian singers such as Ziana Zain, Dolla, Aina Abdul, and Khai Bahar will perform.
The Super Party will also feature the appearance of two of Malaysia's hottest celebrities and Lazada's Brand Ambassadors, Nabila Razali and Nora Danish.
Voucher Rain, one of Lazada's signature Shoppertainment features, returns for in-app viewers to collect more vouchers for use during Lazada's Epic 10th Birthday Sale, along with their Free Shipping and Lazada Bonus rewards.
Lazada also launched a #ShareYourEpic birthday social media contest across Malaysia, Indonesia, the Philippines, Singapore, and Thailand where consumers could share their video entries on Instagram Reels or TikTok while creatively featuring screenshots of their Lazada shopping cart.
One of the 20 winners from Malaysia will be selected to advance to the second round of the contest in April, and stand a chance to emerge as the ultimate winner receiving the grand prize of a Lazada shopping spree worth USD10,000.
LazCoins: More Cashback Rewards
By earning LazCoins, shoppers can redeem rewards and enjoy even more savings on their purchases.
From March 27 - 29, Lazada will fuel the excitement further by offering 50 per cent LazCoins cashback rewards with no minimum spend to all loyal Lazada customers.
Grab bargains with Lazzie Hunt and Lazzie Star
Lazzie Hunt is making its comeback with more rewards and an additional fun feature, Lazzie BID, where one can convert collected Lazzie to win awesome prizes sponsored by brands like Xiao Mi, Dibea, Tineco, and more.
Until May 10, shoppers can collect Lazzie through the Lazzie Hunt Mission Centre on the app, or by scanning the QR codes on Lazada parcels and at participating partner stores or rides such as Maxis, CIMB Bank, Domino's, US Pizza, Oppo, AirAsia Ride, and Babyshop.
The collected Lazzie can be redeemed for a wide range of vouchers, wallet rebates, LazCoins, and more.
Readers can redeem a free Lazzie here: https://lzd.co/LazadaLazzieHunt
Lazzie will also debut as a baker in Lazada's latest game, Lazzie Star - Cake Master, available until March 29.
Consumers can help Lazzie "level up" through six-game stages, from an Apprentice to a Cake Master, while unlocking Lazada Bonus rewards and exclusive discounts along the way.
Lazada Bonus and Free Shipping Galore
Until March 27, up to 50,000 Free Shipping vouchers can be collected every day.
Lazada users can accumulate up to RM400 worth of Lazada Bonus discounts, which reward customers RM10 off every RM100 spent on March 27 - 29 March and these are stackable with other vouchers and offers.
10th Birthday Flash Sale
In celebration of this year's anniversary, Lazada offers low-price deals with attractive prices for all shoppers through its Super Flash Sale and around-the-clock Crazy Flash Sale, featuring deals from as low as RM0.10.
Crazy Brand Mega Offers
At midnight until 2am tomorrow, the Lazada Epic 10th Birthday Sale will reach its pinnacle, when LazMall, Lazada's authenticity-guaranteed brand destination will release limited-time-only exclusive Crazy Brand Mega Offers of up to 70 per cent off.
Brand fans can expect the best deals of the year at the lowest prices from their favourite brands, such as PUMA, Estée Lauder Companies, Philips, and more, which are available only during the first two hours of the Lazada Epic 10th Birthday Sale.
Prebook via Chup Dulu
Even with all the crazy discounts and lowest prices already on offer, savvy shoppers can still stretch their ringgit even further via Chup Dulu, a pre-booking feature on the Lazada app.
Customers can pre-order highly sought-after products from renowned LazMall brands such as exclusive deals from Estée Lauder, Chicco, Dettol, Nespresso, Hasbro and more by placing a non-refundable 10 per cent deposit and checkout from 2am on March 27.
Shoppers can also experience Lazada's latest AI and AR-powered Virtual Try-On3 technology when shopping at the LazMall flagship stores of Bobbi Brown, Estée Lauder and M.A.C., which feature realistic virtual makeovers with the beauty brands' signature products before making a purchase.