KUALA LUMPUR: The New Straits Times Press (NSTP) booth at the 41st Kuala Lumpur International Book Fair (PBAKL) has received a warm reception of more than 1,000 visitors since May 24.
NSTP business development and special projects manager Tengku Kaifi Mirza Tuan Cherit said among the booth's hot selling products were luxury hardcover books, novels, and e-newspapers, which have all reached their targeted sales.
"We are very satisfied with the participation for the third time after the Covid-19 pandemic began, where the total sales was RM50,000.
"Not only did we sell NSTP products, but indirectly, we were able to introduce this brand to more visitors," he said.
PBAKL 2024 drew its curtains today after a 10-day run, which was an eagerly anticipated annual event in the country with a target of 1.5 million visitors.
NSTP's participation in PBAKL was seen as the best opportunity to directly explain the brand and its products to visitors.
"This is because on average, visitors will ask about digital newspapers, how to subscribe to them, and the news websites we have.
"Some visitors, especially older readers, do not know how to use the Internet, and we assist them with the steps that can be taken," he said.
At the same time, Tengku said that students also did not miss the opportunity to subscribe and get valuable e-newspaper promotions for only RM31.80 for a year.
"Many students do not miss this opportunity because the price is so reasonable. Students, even pursuing a doctorate of philosophy (PhD), are eligible for the promotional price if they show their student card.
"If it's a school student, the teacher needs to provide a letter, and they will get the promotional offer," he said.
He added that NSTP's archive system, known as KLIK, which contains photos and previous editions of the company's newspapers, would be included in NSTP's offerings at future PBAKL exhibitions.