LANGKAWI: The Visit Kedah Year 2025 (VK 2025) campaign is set for launch at the Malaysia Tourism Centre (Matic) on July 19.
State Tourism, Culture and Entrepreneur Committee chairman Datuk Mohd Salleh Saidin said a consultant appointed by the state government had prepared the concept framework and programmes under VK 2025.
"After its launch on July 19, all parties, including government agencies, the private sector and tourism players, will have about five months to promote the campaign intensively," he told reporters after attending an engagement dinner with some 200 tourism players in Langkawi yesterday.
In a related matter, Salleh said he held a meeting with Langkawi ferry operators to better understand their predicaments.
"This ferry issue will have an impact on VK 2025. Hence, I have written to the Transport Ministry to request an appointment between the ministry, the ferry operators and the state government," he said.