KUALA LUMPUR: The three-day International Wellness Expo (IWE 2024) concluded today, marking a landmark event that united global health and wellness leaders at the Malaysia International Trade and Exhibition Centre (MITEC).
Organised by Green Wellness Sdn Bhd and supported by the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysia External Trade Development Corporation (Matrade), the expo attracted nearly 100 industry leaders and media professionals.
The opening ceremony on Nov 27 was led by MyCEB Acting CEO Tan Mei Phing and Matrade Lifestyle director Khairul Nizam Moonier.
More than just a trade show, IWE 2024 served as a vital platform for introducing advanced preventive healthcare solutions and groundbreaking medical technologies.
The event showcased innovative diagnostics, transformative treatments, and emerging wellness trends, highlighting Malaysia's growing ambition to become a regional hub for health innovation.