Sime Darby Property Bhd has completed the sale of East 57, a premium real estate development located within KL East's 159-acre master plan at the foothills of Bukit Tabur and the Klang Gates Quartz Ridge.
East 57 consists of 57 exclusive three-storey superlink homes priced between RM1.8 million and RM2.8 million.
The freehold units were snapped up via a virtual launch last weekend, continuing the company's trend of rapid market absorption.
Datuk Azmir Merican, group managing director of Sime Darby Property, said the total take-up proves that virtual launches work for the premium market.
East 57 attracted strong demand even before its launch due to the limited supply of well-designed landed units in KL East and Melawati.
"East 57's success can be attributed to our strong market insights and clear understanding of customer demand. It's never easy to launch a product above the RM2 million price point, but success can be achieved when we get the fundamentals right, that is the right product offering, design, and price," he said.
East 57 is notable in many ways, one of which is its distinctive architecture. The six-acre freehold enclave is located at the world's longest Quartz Ridge base. Because the site has a hilly, undulating terrain, each home is built sustainably in accordance with the natural contours of the site, seamlessly woven into the landscape of the surrounding rainforests, and maximising the panoramic views of Bukit Tabur and the Kuala Lumpur city centre.
Outdoor playgrounds, resting pavilions, al-fresco dining areas, a fitness area, and even a unique tree house are among the development's nature-inspired amenities.
The homes are intended to be spacious, bright, airy, and calm, with slightly larger floorplans than typical superlink homes.
There are three different unit layouts and sizes. Types A and C are 26' x 80' and have built-ups of 3,302 and 3,493 square feet, respectively, while Type B is 32' x 58' and has 2,829 square feet.
Typically, the layouts include 5+1 to 6+1 bedrooms and 5 to 8 bathrooms.
Azmir said that the development's natural surroundings, larger floorplans, and low density appealed strongly to the area's young, growing families.
"East 57 proved to be exactly what people were looking for," he added.