SEPANG: AirAsia continued to show their support for Malaysian badminton when they pledged a RM1 million flight sponsorship on Monday.
This is for national players to compete in regional tournaments in the coming years.
The announcement was marked by a cheque presentation by executive chairman of AirAsia Group Berhad and Group chief executive officer (CEO) of AirAsia X, Datuk Kamarudin Meranun to BA of Malaysia (BAM) president Datuk Seri Norza Zakaria at RedQ, the airline's headquarters in Malaysia.
"We are very proud to renew our support for Malaysian badminton following last year's AirAsia-BAM National Junior League title sponsorship.
“We are pleased to continue our support to help ease the journey for our national players and assist them in their attempt to win Asean or world titles," said Kamarudin.
Norza welcomed the gesture by the airline company, saying: "We are glad for the ongoing support provided by AirAsia. This sponsorship will go a long way in enabling our national players to train and compete in regional tournaments.
"It is evident that AirAsia is committed to developing the local sports scene to support our national athletes."
The three-year flight sponsorship, valued at RM1 million a year, is part of AirAsia's #DARETODREAM campaign which reinforces the airline as a dream-enabler, developing the local sports scene while supporting Malaysian athletes from all levels with a single goal in mind - to put the nation on the world map.
Over the years, AirAsia has supported numerous athletes in their quest for success including track cyclists Azizulhasni Awang and bodybuilder Faiz Ariffin as well as national bowler Syaidatul Afifah Badrul Hamidi.