KUALA LUMPUR: Telekom Malaysia's (TM) Unifi brand is the new title sponsor for the Malaysian Super League and Malaysia Cup in a collaboration with Football Malaysia LLP (FMLLP) until 2025.
TM’s premier convergence brand Unifi will also co-sponsor the FA Cup as the eight-year agreement, beginning this season, marks TM’s continued support towards local football development and uplifting the standard of sports in the country.
With the sponsorship, the league is now known as “Unifi Liga Super Malaysia” and the cup is named “Unifi Piala Malaysia”.
Datuk Seri Shazalli Ramly, TM's managing director and group chief executive said: "We are excited to continue our collaboration with FMLLP towards the development of local football and to bring the national football league to more Malaysians.
"Every football fan in Malaysia can now catch every match of the league and watch their favourite teams, as all the matches will be available live on Unifi TV and across all screens, accessible via Unifi PlayTV app.
"Unifi is taking the lead in enabling a converged experience to meet the digital lifestyles of our customers. With this collaboration, Unifi is now the one and only to offer the best "live" football moments in full HD on your TV screens at home, and everywhere on Unifi PlayTV app where you can watch it on any tablet and mobile devices anytime, anywhere.
"This is yet another first of its kind offering from Unifi amongst the many firsts such as the recent first Live Interactive Game Show in Malaysia, Teka Tekan, and the first liberating mobile product, Unifi mobile, which were launched recently when we unveiled our refreshed Unifi look and offerings. So, look out for many more firsts coming your way soon."
With this deal, Unifi will unite all Malaysians and football fans through Unifi home, Unifi mobile and Unifi wifi, by enabling viewing of all matches on Unifi TV and Unifi PlayTV (available now on AppStore and PlayStore).
Unifi is now the single largest platform for live football and all ancillary football programmes across Pay TV, Free-To-Air, Over-the-Top and mobile, delivering a holistic convergence experience.
As the broadcast partner, Unifi TV will be showcasing all FMLLP events and competitions, which include the Charity Cup, Super League, Malaysia Cup, FA Cup as well as conditional broadcast benefits for the Premier League, Challenge Cup and all other matches organised by FMLLP.
FA of Malaysia president and FMLLP chairman Tunku Ismail Sultan Ibrahim said: "I am very happy with this landmark partnership, which is the biggest in Malaysian sports history. It is a testament to TM’s confidence that football and the Malaysian league is a key commercial and unity driver in this country."
FMLLP chief executive Kevin Ramalingam said: "TM’s long-term commitment is a glowing reflection on the value of Malaysian football and its reach.
"They have always been a big supporter of football and Malaysian sports in general. We are pleased that Unifi, the country’s household brand name will be fronting this in bringing all Malaysians together to cheer on their favourite teams."