KUALA LUMPUR: Singapore brewer Tiger Beer has inked a deal with Manchester United to become the Red Devil's official beer partner.
In a statement on the club's website, Manchester United said the partnership will involve football watch parties and a street football event in Asia involving its coaches and legends.
Manchester United said the club and the brewer shared a belief that sports could unite people and build lasting bonds.
"This belief forms the foundation of the partnership with Manchester United, as both brands recognise that shared experiences have the potential to create deeper connections among fans."
Manchester United sit in 14th place in the Premier League with eight points from seven matches.
This Saturday, they entertain 11th-placed Brentford at Old Trafford.