WARDAH, a local beauty brand known for its innovation, recently held its highly anticipated event, Wardah Skinverse, at The Exchange TRX in Kuala Lumpur.
The five-day event, from July 17 to 21, introduced Personalised RoboSkin, a groundbreaking technology that redefines personalised skincare experiences.
At the launch of Wardah Skinverse, attendees were brought through a unique and engaging journey.
Upon arrival, visitors were invited to scan a QR code to initiate their personalised skincare adventure.
Next, they proceeded through different stations, collecting stamps and learning about Wardah's extensive skincare range.
This interactive journey introduced attendees to Wardah's newest launches, including the Gel Moisturiser range and UV Shield range, while educating them on various aspects of skincare.
Once all stamps were collected, attendees could redeem a free gift, marking the completion of their skincare journey.
A highlight of the event was Wardah's Personalised RoboSkin, a pioneering robotic skincare technology that utilises artificial intelligence (AI) to offer tailored skincare solutions.
This cutting-edge technology analyses unique skin profiles, leveraging data from Wardah's comprehensive Skin Genomic Research.
By identifying individual skin requirements, Personalised RoboSkin tailors skincare in real-time, providing targeted solutions that cater to specific skincare needs.
Throughout the five-day event, visitors also participated in engaging activities designed to enhance understanding of their skin. These included:
- Skinventure: An interactive exploration of factors that could cause skin problems.
- Sun Protect Sphere: Education on SPF ranges and the different sunscreen formulations that best suit individual sun protection needs.
- Skin Barrier Reborn: Activities focused on maintaining and strengthening the skin barrier for healthier skin.
- Brightening Skin Science: Information on various brightening ingredients that are safe for the skin.
- Skin Science Clinic: Consultations with skin experts to understand unique skin needs and learn how to use the latest skincare technology.
- Skin Expert Talks: Educational sessions with dermatologists and beauty influencers offering valuable insights and perspectives.
The launch agenda included a sharing session on skincare knowledge featuring esteemed panellists such as ParagonCorp global halal beauty brand development group head Alif Kartika, ParagonCorp senior head of R&D Bayu Ahmad Ramdani, Dermatological Society of Malaysia president and senior consultant dermatologist Datuk Dr Noor Zalmy Azizan, global strategic innovation expert Yusuke Saito and Wardah Beauty celebrity ambassador Elfira Loy.
The discussion was moderated by TV host and Wardah Beauty Malaysia spokesperson Dayah Bakar.
The event also welcomed a special guest appearance by international star Yuna onJuly 19.
Additionally, the Brave Beauty Awards on July 20 honoured female figures who have advanced the field of skin science through research, education and community development.
Visit Wardah Beauty's website to find out more about Wardah's products.