KUALA LUMPUR: Kara has set a new benchmark in the market with the introduction of its first-ever 110ml coconut cream pack.
Created with smaller Malaysian households and couples in mind, the new pack features the same high quality coconut cream home cooks have grown to love. It is also cholesterol-free and preservative-free, featuring a distinct rich and thick texture.
The launch, accompanied by the vibrant "Cinta Kara, Cinta 110%" campaign, highlights Kara's dedication to innovation and high-quality products.
"At Kara, we're constantly evolving to meet our consumers' needs," said Kara marketing Malaysia general manager Susanto Lee.
"Our new 110ml pack is a practical and innovative solution crafted for today's consumers who seek convenience without compromising quality.
"This compact size underscores Kara's commitment to continuous improvement, meeting our customers' needs with the highest standards and sustainable practices. We're always finding
ways to make our coconut products more accessible and functional for every home," he added.
CELEBRATION OF LOVE AND TOGETHERNESS
The "Cinta Kara, Cinta 110%" campaign, featuring local celebrity couple Ernie Zakri and Syamel, embodies the spirit of love and family.
Kara head of marketing Jessi Choong emphasised that the campaign aims to build connections through shared culinary experiences.
"At Kara, we always give 110 per cent, and with Ernie and Syamel embodying our message of love and family, it resonates deeply with Malaysians," she said.
Through this collaboration with renowned culinary expert Dato Chef Ismail, Kara has crafted three exclusive recipes: Cinta Kara Nasi Hijau Ayam Berempah, Cinta Kara Salad Tropika and Cinta Kara Puding Roti Royal.
These recipes, available on Kara's social media platforms, inspire food enthusiasts to explore creative ways to incorporate coconut cream into their meals.
LAUNCH EVENT HIGHLIGHTS
The launch event on Nov 28 featured a variety of engaging activities, including the "Sayang Kara & Menang" contest prize ceremony.
Winners enjoyed a meet-and-greet with Ernie Zakri and Syamel, live performances, and interactive games like Coconut Shake Cycle, Coconut Bowling and Shoot the Coconuts.
Medical doctor Dr Shazril, better known as Dr Say, provided insights into the health benefits of coconut cream.
Addressing common misconceptions, he said: "Coconut cream is a plant-based product and contains no cholesterol.
"It's also a source of healthy fats, including medium-chain triglycerides (MCTs), which support energy and essential body functions."
He highlighted its role in authentic Malaysian cuisine as a valuable addition to a balanced diet when consumed in moderation.
Looking ahead, the brand is gearing up for its 25th-anniversary celebration next year.
For recipes and campaign details, visit Kara's Facebook or Instagram.