Former Telekom Malaysia boss Shazalli Ramli is Boustead's new MD

KUALA LUMPUR: Boustead Holdings Bhd has today announced the appointment of Datuk Seri Shazalli Ramly as its group managing director effective from December 1.

Shazalli has had an illustrious career with over 30 years of professional experience in various industries namely telecommunications, media and broadcast as well as consumer marketing.

"He is highly regarded in the industry as a turnaround specialist with strengths in corporate transformation, revenue generation, digitisation, marketing and distribution as well as commercial and operational excellence, among others," Boustead said.

He previously served as MD and chief executive officer of Telekom Malaysia Bhd after his stint as regional CEO and corporate executive vice president of Axiata Group Bhd.

Shazalli served as the CEO of Celcom Axiata Bhd from 2005 to 2016, during which Celcom achieved a record-breaking 31 quarters of uninterrupted consecutive growth with double-digit growth in revenue, EBITDA and net profit.

Prior to that, he was the CEO of NTV7.

Shazalli started his career with the Lever Brothers (Unilever) and British American Tobacco Company.

Boustead chairman Datuk Seri Mohamed Khaled Nordin is confident that Shazalli's notable professional experience and proven track record in corporate transformation and performance management will be able to steer the group to new heights.

"He joins our ranks at an opportune time, with our transformation initiatives going into full swing. His renowned expertise and sharp business acumen during our transformation journey certainly augur well for the group's business prospects.

"Boustead continues its transformation journey steadily towards the goal of becoming a high-performance and sustainable organisation by 2023," he said.

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