CJ Wow Shop, a media commerce company that has established a joint venture with Media Prima Bhd, is on track to double its revenue in 2017, targeting sales of up to RM120 million based on the success of its sales campaign throughout the year.
Chief executive officer Kim Yang Hyun said the company’s achievement and future performance depended on a number of factors, including credibility and the capability to establish trust with consumers through televised product demonstrations.
He said through these engagements, consumers could see for themselves how CJ Wow Shop fit into their lives.
“We have executed this well by leveraging Media Prima’s longstanding leadership in the television industry to understand the audience psychographics, gaining in-depth insights into their behaviours and preferences.
“Based on successes in previous campaigns, we are confident that we can achieve this feat.
“For example, we kicked off last year on a high note through our anniversary campaign, ‘1 Tahun Bersama Wow’.
“It was a commercial success, validating CJ Wow Shop as the fastest-moving home shopping network in Malaysia.
“In addition, we have revolutionised shopping by making it more convenient.
“Operating across a broad range of platforms and channels — 20 million daily viewers on television, seven million tonton users and more than 170,000 CJ Wow Shop mobile app subscribers — we have the potential to reach audiences nationwide, regardless of where they are,” he said recently.
Established in 2016, CJ Wow Shop is a home shopping network that is accessible via television, online and mobile.
Apart from Media Prima, the company also has a joint venture with South Korea’s CJO Shopping Co Ltd, Asia’s No. 1 TV home shopping operator.
Kim said within just more than a year of operation, the company had expanded its range of offerings from 27 to more than 450 products.
During the same period, the company has served more than 500,000 customers, recording sales surpassing RM80 million up to November.
“This tremendous success stems from our continuous commitment to enrich our customers’ shopping experience by broadening our product variety and expanding the offerings on our platforms to include live demonstrations, additional programme slots and customised merchandises for loyal customers,” he said.
Moving into this year, Kim said throughout its operations, CJ Wow Shop had gathered a deep understanding of its audience and used this to deliver effective engagements.
“For example, our research has shown that there is a substantial demand for our product demonstrations to be aired throughout the day.
“This fuelled our decision to launch a 24-hour channel on digital TV platform MYTV by the end of the year.
“We will also enrich our customers’ shopping experience and forge partnerships.
“This approach has been fruitful and led to the network’s regional recognition at The Spark Awards 2017 for Best Sales and Marketing Intelligence Solution (Gold) and Marketing PR Awards 2017 Southeast Asia for the Best Direct-to-Consumer PR Campaign (Bronze).”