KUALA LUMPUR: Karex Bhd, the world's biggest condom producer looks to spice up our sex lives with a contraceptive that tastes like the country's famed rendang.
The limited edition ONE Super Sensitive Rendang condoms are available for RM5.85 for a pack-of-three at Guardian, Watsons, AEON Wellness, MyNews, Family Mart and 7-Eleven, throughout Malaysia.
This is the fourth release in the company’s quirky Malaysian series, which began in 2016 with creamy durian, fragrant nasi lemak in 2017 and frothy teh tarik in 2018.
“The end game is simple — pleasurable sex in a safe holistic way which is the ultimate objective of our iconic Malaysian series, now proudly in our fourth year,” said Karex chief executive officer Goh Miah Kiat.
ONE condoms, founded in the US, was acquired by Karex Bhd in 2013. According to Malaysian Rubber Export Promotion Council, in 2018, condom producers shipped out RM338 million worth of the contraceptives to more than 180 countries worldwide.
Karex produces five billion condoms annually from its four factories, with much of its output being sold in bulk to international agencies for family planning and safe-sex drives.
In a statement, Goh reiterated early family planning and sex education is extremely critical to Malaysia's economy to reduce and eradicate heartbreaking social ills such as like baby dumping, unintended pregnancies and deadly sexually transmitted infections such as AIDS.
"We're here to break barriers, overcome stigma and to get people comfortable enough to talk about sex in an educational and beneficial way," he said.
"We want to make condom use as socially acceptable as toothpaste and safer sex as second nature as wearing seatbelt," he added.
As part of Karex corporate social responsibilities, Goh said for the sale of each pack of these ONE condoms, 50 sen will be channelled to PT Foundation, which provides HIV/AIDS support programmes, when purchased through ONE condoms official stores on onecondoms.com, Shopee or Lazada.