KUALA LUMPUR: National carmaker Proton Holdings Bhd demonstrated resilience in a cutthroat market and cemented its second-place ranking among automotive brands with 12,296 units registered overall in November 2023.
The company's total year-to-date sales up to November reached an impressive 141,900 units, with domestic sales at 138,876 units and export sales at 3,024 units.
Proton's sales volume for the entire previous year was exceeded as well, with 141,900 units sold as opposed to 141,432 units the year before.
A commendable 12 per cent growth year-on-year brings the market share to a steady 19.7 per cent.
Proton Edar chief executive officer Roslan Abdullah said November has shaped up well for the company, and it is poised for a strong year-end close.
He added that Proton's model lineup has been a key player, perfectly aligning with preferences for style, performance, technology, and practicality.
"The ongoing improvements in our after-sales services have strengthened customer confidence, ensuring a smooth ownership journey.
"We are confident in delivering a strong finish this year, getting cars into the hands of our customers before the year concludes," he said in a statement.
Launched on Nov 28, Proton said its S70 model has made a remarkable impact, with a threefold increase in bookings following its launch and price announcement.
The surge in bookings, now surpassing 900 per week, shows the model's popularity and its ability to meet the demands of the Malaysian market.
Total bookings for the S70 have already exceeded 3,000 units, marking a successful entry that aligns seamlessly with the needs and preferences of Malaysians.
Meanwhile, Proton X Series, consisting of the X50, X70, and X90 models, has also captured the hearts of Malaysian car buyers, reaching the remarkable milestone of 201,710 units on the road.
The Proton X50, a frontrunner in the B-segment SUV category, remains a customer favourite, contributing significantly to November's success with 2,115 units sold. Since launch, a total of 102,325 units have been sold.
The X70, a robust contender in the C SUV segment, has recorded 95,100 units in sales since launch, maintaining its strong market standing.
The X90, introduced less than a year ago, continues to lead the D SUV segment, garnering 4,285 units in sales, further contributing to the overall success of the X Series.
Proton Intelligent Energy Synergy (PIES) models, namely Saga, Iriz, Persona, Exora, continue to record impressive growth compared to YTD 2022, with a 34.3 per cent growth.
Proton Saga remains the highest, taking the lead with 6,349 units sold, the second-highest for the year, showcasing its enduring popularity among Malaysian car buyers.