KUALA LUMPUR: Sixty per cent of Gen Z shoppers prioritise platforms that offer easy search, comparison features and useful reviews regarding product information and reliability.
In Shopee's "Engaging Generation Z Shoppers in the Digital Era" survey, 30 per cent of Gen Z strategise their purchase, holding over 70 per cent of items in their cart for more than a day to conduct research before buying.
"When asked about their increasing tendency to check out items, six out of 10 Gen Z shoppers prioritise user experience features such as product restock reminders, flash deals and voucher applications.
"Additionally, easy order cancellation and price comparison tools are highly sought after while the remaining 40 per cent look for efficient platform delivery services to finalise their purchases.
"Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83 per cent of respondents, demonstrating their focus on getting the most for their money," it stated.
According to the survey, product quality appears to be a secondary factor when choosing a purchase channel.
"Over 75 per cent actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation," it said.
Shopee Malaysia head of marketing and business intelligence Ming Kit Tan said Gen Z represents a growth opportunity, with platform features like Shopee Live providing users with information beyond just product listings, empowering them.
"It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction.
"Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic," he added.