KUALA LUMPUR: Marriott International is embarking on an ambitious expansion plan in Malaysia with 20 new hotels on the horizon, capitalising on the booming tourism and leisure sectors in Southeast Asia.
Marriott International chairman of the board, David S. Marriott said the group, which consists of 30 hotel brands, is open to mergers, acquisitions, and partnerships to achieve the target.
He highlighted Marriott's long-standing presence in Malaysia, which began nearly three decades ago with the opening of the Renaissance Hotel Kuala Lumpur in 1996. Today, the brand operates 50 hotels across the country.
"I spoke to my father (Bill Marriott) before coming here, and he recalled how we had two hotels back in 2003 during his first visit to Malaysia, more than 20 years ago. He was in awe to learn the incredible growth that we have had in Malaysia," David said during a media roundtable today.
Seven hotels in the pipeline
The new hotels are expected to open between this year and 2029, starting with The Millen, an Autograph Collection, slated to launch in Penang this year.
Marriott has also sealed a franchise agreement with Iconic Penang Sdn Bhd to open the Iconic Marjorie Hotel, Penang, a Tribute Portfolio Hotel, in 2024.
Sheraton Johor Bahru and AC Hotel in Ipoh are slated to open in 2025.
The group has also entered into management agreements with Westfield Global Sdn Bhd to bring The Westin brand to Penang, and with SKS Group to open Courtyard by Marriott Subang, both in 2026.
In July this year, Marriott inked a deal with Ideal Property Group to open Penang Marriott Hotel Queens Waterfront and Marriott Residences Queens Waterfront, in Bayan Lepas, Penang, scheduled to open in 2029.
Supporting growth with more direct flights
During the media roundtable, David highlighted that he had a productive meeting with Prime Minister Datuk Seri Anwar Ibrahim earlier in the day.
"We discussed the opportunities and impressions we gathered in Malaysia, including the need for more airlines and direct flights into the country, particularly for high-value markets.
"We also talked about how Malaysia needs to better promote its unique attractions to the world," he said.
David expressed excitement about returning to Malaysia, noting his eagerness to experience the country's rich eco-tourism offerings, including orangutans, tigers, and other wildlife, which he did not have the chance to see on this visit.
David's visit coincides with the launch of the Penang Marriott Complex, Marriott's 50th property in Malaysia. He is the third chairman of Marriott International in the company's 97-year history.
"My dad and grandfather paved the way for the company, setting us up for the success we have today," he said.