KUALA LUMPUR: CIMB Bank Bhd and CIMB Islamic Bank Bhd have introduced a new Visa debit card to support children with cerebral palsy, marking a first-of-its-kind initiative in Malaysia.
It aims to foster confidence and independence in children with cerebral palsy while promoting inclusion and raising awareness about the disability.
Through the campaign, CIMB will contribute RM2 to the Gabungan Anak-Anak Palsi Serebrum (GAPS), a non-governmental organisation providing essential rehabilitation equipment and enrichment programmes for children with cerebral palsy, for every new card issued.
The initiative will enable GAPS to operate sustainably and continue its critical support for children with special needs.
The new Visa debit card incorporates recycled PVC materials, underscoring CIMB's commitment to sustainability.
At the launch event, attended by Youth and Sports Minister Hannah Yeoh and Paralympic athlete Mohammad Ridzuan Mohamad Puzi, CIMB also presented rehabilitation equipment to GAPS.
Yeoh commended CIMB for its meaningful social contributions, noting that such initiatives foster collaboration and inclusivity in society.
CIMB chief executive officer of group consumer and digital banking Effendy Shahul Hamid said the bank is committed to creating meaningful community impacts.
Supporting children with cerebral palsy aligns with the bank's broader mission of fostering inclusivity and improving lives at the community level.
The bank also introduced a "Community Hub" concept at selected branches, offering collaborative spaces for NGOs and the public to develop initiatives addressing community needs.
CIMB plans to expand this model nationwide to inspire more Malaysians to contribute to meaningful causes.
GAPS president Rafidah Rafizah Ahmad highlighted the significant impact of CIMB's support.
This is particularly for families within the B40 group who face challenges such as the high costs of specialised education, healthcare and rehabilitation equipment.