KUALA LUMPUR: Ninja Mart, a unit of Ninja Van Malaysia, recently concluded its first-ever nationwide campaign to engage and give back to 30,000-plus retailers from the north, central and southern key regions.
The regions have been the platform's pillar of support since its launch in 2022.
The three-month campaign was the touchpoint between fast-moving consumer goods and Ninja Mart's network of independent urban and small rural retailers.
Its community also encompasses 200-plus salesmen operating in 14 hubs across the regions, with the support of four brand sponsors for the campaign.
Held between April 1 and June 30, the partnership saw brand partners Cricket, Indomie, Yoke Food Industries Sdn Bhd and Karabao Marketing offering prizes in enticing the accumulation of draw tickets by the retailers.
The campaign mechanics involved combining monthly trade marketing mechanics and cash-back tier mechanics to increase the retailers' engagement via the Ninja Mart Cashback app.
This automatically enables participation in the lucky draw with the retailers standing a chance to win up to RM60,000 in rewards.
The campaign engaged over 8,000 retailers, attracted over 300,000 ticket entries and boarded 6,000 new users on the Ninja Mart app.
"This campaign is hugely significant as it is about recognising top performing stores as much as it was about fostering stronger relationships between the local teams, retailers and our brand partners," said Ninja Van country head Lin Zheng.
Ninja Van vice president of operations Matthew Sequerah Lee said it achieved its objectives and more in the end.
"We are happy that they made some important strides and reaped positive outcomes via this campaign," he added.
Since its founding in 2022, Ninja Mart has supported over 30,000 outlets nationwide, powered by Ninja Van's logistics technology.