KUALA LUMPUR: A Chinese short-video platform Tik Tok sparks viral short trends in Malaysia and across Asia with its video challenge named “Fool in Love”.
Top Malaysian YouTuber and influencer Danny_AhBoy and aqilzulkiflee, joined by over 16,000 Tik Tok users took on the same challenge which generated 15 million views in 48 hours.
Launched on April Fool’s Day, Tik Tok users across Asia posted hoaxing yet heartening videos hashtagged #foolinlove in which users playing a funny joke by putting their chins on a hand in various surprising scenes.
The #foolinlove video clips have been shared more than 240,000 times on Facebook, Instagram and other social networks.
The trend was originally started by South Korean superstar Lee Jong Suk on Tik Tok around Feb 14 (on Valentine's Day).
His video, hashtagged #iamyourvalentine, featured the Korean actor putting his chin on a hand in multiple scenes, giving a warming smile every time.
The adorable play earned him over 680,000 'hearts (likes)' within a week on Tik Tok, which also pushed more Korean stars to take up the challenge on Tik Tok, including Nam Joo-hyuk, BlackPINK, Yoo Seon Ho and others.
The trend is attributed to Tik Tok’s amazing features that make it easy for anyone to shoot and edit their 15-second videos on their phone.
Tik Tok also offers a series of stunning special effects powered by artificial intelligence. Users can apply cool features such as real-time beautification filters and hair colouring filters to create a magical clip or shoot funny videos together with friends and even pets with cute 3D stickers and props.
Tik Tok has become a phenomenon in multiple Asian markets and even ranked No. 1 on the free app list on Google Play Malaysia.