KUALA LUMPUR: Lazada is joining hands with the National Cancer Society of Malaysia (NCSM) and Caring Moms to support and empower women this October through its Lazada 10.10 Women's Festival.
According to the company, the festival will feature initiatives that aim to give back to the women in the local community and assist female-led SMEs in digitalising their business, to ultimately benefit the booming Malaysia digital economy.
Among a series of activities, this 10.10 features the LazadaForGood Pink October Campaign, where more than 15 brands and merchants have pledged to donate a percentage of their proceeds from the one-day sale to NCSM to support the fight against breast cancer.
Proceeds raised from the event will go towards supporting NCSM's holistic cancer–related services to cancer patients, their caregivers and its public cancer awareness campaigns.
"We are grateful to Lazada Malaysia and all the brands and sellers who participated in this programme for supporting us in our efforts to provide education, care and support services for breast cancer patients, their caregivers and the community," said NCSM's general manager and medical director, Dr Murallitharan M.
"This generous contribution will help in providing highly subsidised breast cancer screening for underprivileged women, empowering people with the knowledge and awareness on cancer prevention and early detection, running our cancer information helpline, and free psychosocial support services for cancer patients and their caregivers," he said.
Meanwhile, Lazada Malaysia's CEO, Leo Chow, said the Lazada's 10.10 Women's Festival serves as an occasion where the company rallies fellow Malaysians to serve, support and celebrate women in the communities.
"We are grateful to have our brands and merchants in a joint effort to support women across the country who are battling with cancer. The practical and emotional support provided to cancer patients and their families by NCSM is significant, and we are honoured to have the opportunity to help them continue their great work," he said.
Starting this 10.10, Lazada also partners with Caring Moms, a marketplace dedicated to the entrepreneurial development of women, to aid women-led SMEs owners digitalise their business and diversify their revenue stream.
Caring Moms has a strong track record in helping and growing a large seller base of home-based women entrepreneurs. Lazada aims to help new or existing SMEs on Caring Moms reach a broader customer base nationwide leveraging the platform's advanced technologies.
"We believe that this collaboration would benefit women entrepreneurs in Malaysia in marketing their products to a wider audience and help popularise women-led SMEs selling homemade food, products and services," said Caring Moms' CEO (Retired) Major Shera Ann Bosco.
Lazada's 10.10 Women's Festival will also feature a host of exciting deals from a wide range of brands and merchants as well as exclusive and innovative shopping experiences specially curated for its female shoppers.