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#BEAUTY: Heatless styling to protect hair

BLOW drying and styling, especially on a regular basis, leads to heat damage on hair.

The end result is dry, brittle hair that breaks easily, appears frizzy and lacks moisture and shine.

To keep your tresses in check without damage, Oribe has introduced its Hair Alchemy Heatless Styling Balm to create lasting styles without the need for heat.

This lightweight balm not only defines and holds styles, but also serves as a treatment to prevent breakage and enhance hair strength. Simply apply to damp hair and set with any preferred heatless styling method.

Formulated for fine-to-medium strands, this formula contains a curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein to strengthen fragile hair, while fermented yerba mate extract imparts a glossy shine.

Additionally, the formula features the Oribe Signature Complex, which includes watermelon, lychee and edelweiss to protect hair from oxidative stress, photoaging, and environmental damage.

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