KUALA LUMPUR: Malaysia's leading and largest integrated media company, Media Prima Bhd, and one of China's leading television networks, Hunan Broadcasting System, announced a special collaboration that will feature exclusive content for Malaysians to enjoy.
Both broadcasting groups will co-produce programmes including Malaysia's first fashion reality show, My Fusion Way and Shila Amzah Masterclass Season 2.
Malaysia's No.1 Chinese channel, 8TV, will also be dedicating a special slot to broadcast Hunan Broadcasting System-produced content.
"This will be a momentous occasion as Media Prima will embark on a journey together with Hunan Broadcasting System to bring special programmes and initiatives to Malaysian viewers," said Media Prima group managing director Rafiq Razali during the Supernova Screening 2022 event at Equatorial Hotel here tonight.
"We recognise Hunan Broadcasting System as one of China's biggest media groups and by associating with them via our own Chinese TV network, 8TV, I believe that this serves as a gateway for opportunities, technological exchange as well as entrepreneurial ventures for Chinese small and medium enterprises to set up their business here on our shore."
The fashion reality show, My Fusion Way, brings together six young designers from China who will explore the local cultures of Malaysia.
Based on the six human senses, these designers' fashion abilities will be challenged to create new, modern and fashionable clothings in a set time limit with each episode's theme, taking inspiration from Malaysia's local heritage.
Shila Amzah Masterclass Season 2 will venture into a more international music exchange featuring powerful protege singers from Southeast Asia and China to join the trainee lineup.
Shila, who continues to take up the role of the programme's master, along with guest instructors from different countries will train and guide the proteges to become more established singers.
This collaboration is supported by Henan Satellite TV, a Chinese TV channel that promotes traditional arts and culture from China.
The Supernova Screening 2022 event, supported by Honor and Kinohimitsu, also featured performances by Shila as well as Elvira Arul, Uriah See, June Wong, Lydia Lim, Daniel Sher and Zev Leong.
The event was attended by the Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to Malaysia His Excellency Ouyang Yujing, Undersecretary East Asia Division, Department for Bilateral Affairs, Ministry of Foreign Affairs Datuk Mohd Tarid Sufian and National Film Development Corporation Malaysia chairman Datuk Seri Zurainah Musa.
Also present were Media Prima deputy group managing director and Omnia CEO Datuk Michael Chan, Media Prima Television Networks and Primeworks Studios CEO Datuk Khairul Anwar Salleh, Mango Media Sdn Bhd CEO Datuk Ge Yamei and government and business representatives from China and Malaysia.