A NEW campaign, #SmileStrongBersama, focused on inspiring Malaysians to put optimism into action and spread positivity in order to create a better future, has been launched by Colgate-Palmolive Malaysia (Colgate).
The Covid-19 pandemic has disrupted lives across the world, including Malaysia. Faced with such uncertainties, Colgate believes that optimism is the best defence to create a better tomorrow.
"We believe that everyone deserves a future they can smile about despite the circumstances and today, more than ever, we want to give people more reason to smile through our #SmileStrongBersama campaign," says Colgate-Palmolive, South Asean Hub, associate director of oral care marketing, See Mei Sin.
The campaign has also gained the support of Malaysian optimism champions such as rapper, Bunga, Jazz Tan, founder and chief executive officer of YouthsToday; Juliana Adam, chief executive officer of Biji-Biji Initiative; and Heidy Quah, founder and executive director of Refuge For The Refugees.
"We are honoured to have these individuals who have championed optimism in their respective fields. They have shown us that Malaysians can smile in the midst of adversity and we want to further this spirit. With their support, we are confident that we can inspire Malaysians to look beyond their circumstances and extend a helping hand to the less fortunate, to build a better tomorrow for the nation," adds See.
The #SmileStrongBersama campaign is not only set to inspire Malaysians to take positive action but also aims to translate smiles into care packages that include basic oral care products.
During the pandemic, while food, medicine and monetary aid are essential, oral care is also an important basic necessity as good oral hygiene can curb systemic diseases and other problems.
Impaired oral health on the other hand, can affect quality of life, which includes loss of self-esteem that may affect social participation and job opportunities.
"Many oral conditions are preventable through effective use of oral care products. However, for some, they do not have the privilege of purchasing them during a time such as this. The #SmileStrongBersama campaign presents an invaluable opportunity where Malaysians can help fellow Malaysians by joining the campaign and donating a smile. One optimistic act done by many can create a powerful ripple of change. Together, we can help the underprivileged community meet their basic oral needs," says See.
Colgate welcomes the public to join the #SmileStrongBersama campaign and put optimism into action through the steps below:
1. Head over to @colgate_malaysia on Instagram
2. Use the "Donate A Smile" filter in Colgate's bio
3. Tag @colgate_malaysia before posting
The public is also encouraged to share this campaign with friends and family as every five smiles collected translates into one care package.