IN a world where aesthetics and functionality are paramount, Toshiba has launched the Japandi Fridge, a striking addition to its home appliance lineup that seamlessly marries innovative technology with artistic design. This new fridge isn't just a kitchen appliance; it's a statement piece that reflects a growing trend among consumers who prioritise style and substance in their modern living spaces.
The Japandi Fridge embodies the concept of "Artistry of Harmony," drawing inspiration from the design philosophies of both Japanese minimalism and Scandinavian elegance. With soft, natural textures and elegantly recessed walnut handles, it brings a warm, inviting touch to any kitchen. This design ethos is perfect for those who subscribe to the belief that "less is more," embracing simplicity while maintaining an air of sophistication.
Targeting today's affluent urban professionals — busy individuals balancing careers and family life — the Japandi Fridge meets the demand for appliances that enhance daily living. As consumers shift toward a mindset that values quality, elegance, and efficiency, this fridge stands out by offering practical solutions that do not compromise on style. Its innovative SeamlessFit slot-in design optimises kitchen space, allowing for easy integration into modern homes.
GAME CHANGER
Behind its sleek exterior, the Japandi Fridge is packed with cutting-edge features aimed at preserving food freshness. Equipped with OriginFresh technology, it specialises in keeping meat and fish at their peak condition.
The fridge also boasts -1°C Pro Aging Technology, which enhances flavour and texture by maintaining ingredients at the ideal temperature. The Soft-Freeze Mode at -3°C preserves the quality of ingredients while ensuring they remain easy to use, while the Deep Freeze function rapidly freezes food at -30°C to lock in nutritional value.
For those who prioritise convenience, the fridge's 60-Minute Quick Ice Making option is a game-changer, enabling busy households to keep pace with their fast lifestyles — all without sacrificing an effortlessly sophisticated aesthetic.
Reflecting on Toshiba's longstanding presence in Malaysian homes, Steven Yang, managing director at Toshiba Sales & Services Sdn. Bhd., noted: "Our mission is to improve lives while building a more sustainable future. For over a century, Toshiba has focused on creating innovative solutions that elevate everyday living."
REDEFINING MODERN LIVING
Toshiba's rich history has shaped how Malaysians interact with technology, from pioneering televisions to providing reliable kitchen appliances. Established in 1875, the brand has continuously evolved, introducing products that enhance quality of life.
The Japandi Fridge is a testament to this evolution, showcasing Toshiba's unwavering dedication to blending functionality with aesthetic appeal. Every aspect has been meticulously crafted with the consumer in mind, reflecting Toshiba's philosophy that "Details Matter."
Renowned Malaysian artist and interior designer Lim Bo Qiang emphasises this sentiment, saying: "The interior of the Japandi Fridge isn't just functional but a true art piece. Each element harmonises with its surroundings, embodying the idea that everything in a home can be art. It reflects a shift towards creating spaces that are both practical and visually enriching, where less is truly more"
Chef Kuwa, a veteran Japanese chef with over 20 years of experience in handling fresh ingredients, added: "I know how vital it is to maintain freshness. The Japandi Fridge ensures that food is kept in peak condition, preserving quality and taste. For anyone who takes food seriously, this fridge provides the ideal environment for maintaining the integrity of fresh produce."
The Japandi Fridge comes in two main variants: the GR-RF695WI-PGY(67) 585L Multi-Door model, priced at RM12,429, and the GR-RF690WI-PGY(67) 580L Multi-Door model, retailing at RM12,859.
Both models are available at major home appliance outlets, making this elegant solution accessible to consumers seeking to elevate their kitchens.
As Toshiba continues to push the boundaries of what's possible in home appliances, the Japandi Fridge opens a new chapter in the brand's commitment to quality, craftsmanship, and innovation.
With its blend of artistry and practicality, this fridge not only enhances the kitchen but also redefines the modern living experience.
For more information, visit www.toshiba-lifestyle.com/my.
About Toshiba
Toshiba is a global leader in advanced electronics and home appliances, dedicated to enhancing everyday life through innovative technology and design. With a commitment to quality, Toshiba continues to push the boundaries of what's possible, delivering products that combine performance with aesthetic appeal.
Founded in 1875, Toshiba is a global leader in advanced electronics and home appliances, dedicated to enhancing everyday life through innovative technology and design.
As the first refrigerator manufacturer in Asia, Toshiba incorporates premium ingredients and adheres to ultra high-quality standards to provide users with an exceptional product experience and create a new vision of life.
With technologies like Original Odour Removal, Ice Purification, and star-level freshness, Toshiba refrigerators release the unique flavours of ingredients, allowing consumers to enjoy fresh food throughout the seasons.
Committed to quality and craftsmanship, Toshiba continues to push the boundaries of what's possible, delivering products that combine performance with aesthetic appeal, and opening a new paradigm of artistic home appliances.
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