KUALA LUMPUR: The New Straits Times bagged the Bronze Award under the Media and Network category at the prestigious Putra Brand Awards 2016, here on Friday night.
New Straits Times Press marketing general manager Farah Ezrin Mohd Rashidi said the award is a recognition of the newspaper's efforts to constantly improve its brand.
"The people have voted and the recognition shows that we are on the right track.
"We will do better next year to reach out to more Malaysians, so watch out 2017," she said after receiving the awards tonight.
This marks the first time the NST has been shortlisted under the category.
Another Media Prima Bhd company which received accolades was TV3, which also bagged the Bronze Award in the same category.
Present at the event were TV3 and TV9 Group Manager Sherina Nordin and NST executive editor Muzli Mohd Zin.
Apart from the 24 categories, there were four special awards categories, namely, Putra Most Enterprising Brand of the Year, Putra Brand of the Year, Putra Malaysian Marketer, and Putra Brand Personality Awards.
The Putra Brand Awards is the premier brand awards in Malaysia, organised by the Association of Accredited Advertising Agents Malaysia (4As).
It is endorsed by Matrade and supported by the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
There are 24 awards categories for the Putra Brand Awards 2016.
The list of winners:
Special Categories:
•Putra Brand of the Year: Milo
•Putra Most Enterprising Brand of the Year: U Mobile
•Putra Malaysian Marketer: Astro Marketing Team
•Putra Brand Personality: Founder of Mamee Datuk Pang Chin Hin
Apparel and Accessories:
Gold- Casio
Silver- Levi's
Bronze- Bata
Automotive:
Gold- Toyota
Silver- Honda; Perodua
Bronze- BMW
Automotive Fuel and Lubricants:
Gold- Petronas; Shell
Silver- Petron
Bronze- Caltex
Beverage (Alcoholic):
Gold- Carlsberg
Silver- Heineken; Tiger
Bronze- Guinness
Beverage (Non-alcoholic):
Gold- Milo; 100 Plus
Silver- Lipton; Nescafe
Bronze- Ribena; Tropicana Twister
Beverage (Dairy):
Gold- Dutch Lady; Vitagen
Silver- Yakult
Bronze- Anlene; Marigold
Communication Devices:
Gold- Samsung
Silver- Apple
Bronze- Sony
Communication Networks:
Gold- Maxis
Silver- Celcom; Digi
Bronze- TM
Education and Learning:
Gold- Taylor's University
Silver- Sunway University
Bronze- SEGi University and Colleges; UniKL; OUM
Banking, Investment and Insurance:
Gold- Maybank
Silver- Cimb
Bronze- Public Bank
Foodstuff:
Gold- Gardenia
Silver- Kit Kat; Maggi
Bronze- Cadbury
Health:
Gold- Dettol; Panadol
Silver- Strepsils
Bronze- Brands; Eno; Scott's
IT and Office and Business Equipment:
Gold- Samsung
Silver- Microsoft
Bronze- Canon; HP
Camera:
Gold- Samsung
Silver- Canon
Bronze- Nikon; Sony
Household Product:
Gold- Dynamo
Silver- Febreze; Softlan
Bronze- Ambipur
Home Improvement:
Gold- Ikea
Silver- Nippon Paint
Bronze- Jotun
Entertainment:
Gold- Golden Screen Cinemas
Silver- Tgv
Bronze- Sunway Lagoon
Personal, Household and Outdoor Appliances:
Gold- Panasonic
Silver- Samsung
Bronze- Sharp; Toshiba
Personal Care:
Gold- Colgate
Silver- Darlie
Bronze- Nivea; Sensodyne; Sunsilk
Property Development:
Gold- Sime Darby
Silver- Sunway
Bronze- EcoWorld; SP Setia
Retail:
Gold- Aeon; Tesco
Silver- Giant; Watsons
Bronze- guardian; 7-Eleven
Restaurants and Fast Food Outlets:
Gold- KFC
Silver- McDonald's
Bronze- Domino's; Pizza Hut
Transportation, Travel and Tourism:
Gold- AirAsia
Silver- Malaysia Airlines
Bronze- Trivago; Resorts World