KUALA LUMPUR: Media Prima Omnia (Omnia) has launched a spin-off event of its hugely popular 'Jom' series, namely Jom Ronda, which aims to spread joy among communities.
Media Prima Omnia Sdn Bhd general manager Eileen Lim said Jom Ronda is one of Omnia's initiatives to spread cheer among the people nationwide.
"JomRonda is a branch under the 'Jom' series, which follows the Jom Heboh carnival as well as Jom Heboh di Rumah launched last year.
"This campaign is part of our efforts to bridge the gap between brands as well as consumers as Malaysians ease into the 'new normal' lifestyle.
"We aim to spread cheer to households we're about to visit and forge closer ties with carnival-goers in more meaningful ways through JomRonda," she told reporters after the campaign flag-off event, which was also attended by Febreze vice-president and country manager Leroy Seow in Sri Pentas.
Lim said lucky individuals stand to win free items from numerous brands including Febreze and Dutch Lady.
In total, the campaign will see free gifts distributed to 4,000 households beginning today.
Lim said the Jom Ronda crew will be driving in four separate cars to distribute the free gifts to 50 different households a day.
She said any households wishing to participate can engage with their crew through the JomHebohOfficial Facebook and Instagram pages.
"The lucky communities will have the chance to interact with the JomRonda crew during our campaign and engage with other popular and trusted brand names like Scott's, Dutch Lady and more.
"Each bag that we will be distributing will be filled with a variety of products, including food and beverages and beauty products.
"This is the least we can do as we begin to recover from living in pandemic times and cautiously approach life in this new normal," she said.
She hoped that JomRonda will serve as the impetus to rejuvenate the communities as the country continues to fight the pandemic.