GEORGE TOWN: Pulau Pinang will bring Armenian Park to life with the launch of its augmented reality (AR) technology, in an effort to maximise the experience of tourists in the state.
State Tourism and Creative Economy Committee chairman Yeoh Soon Hin said the Armenian Park project would showcase 19 trackable images of batik workpieces from Mandy Maung's Orikata Tales collection.
The Armenian Park project is an AR interactive outdoor art installation that creates a unique interactive experience for visitors in the park.
"Armenian Street is one of the very popular tourist spots in Pulau Pinang. By integrating AR art in Armenian park, we can maximise the tourist experience and add value to the destination," he said at the launch of the AR exhibition at Armenian Park today.
He claimed that Pulau Pinang is the first state in Malaysia to launch such an AR park.
Yeoh added that visitors could view the arts coming to life when they scan the code using the Park Reality Application, which can be downloaded from Google Play store or Apple app store.
He said the trackable images would differ monthly, providing a platform for more artists to showcase their work.
"Through AR technology, we can provide a new channel for artists to showcase their work, both locally and internationally," he said. – Bernama