REMBAU: Nestlé (Malaysia) Bhd has made history by sharing their long kept secret recipe for their much loved chocolate flavoured malt beverage, Milo with students and the local community here.
Speaking at the launch of the Milo Goodness Truck, CEO Juan Aranols said that Milo is the world's first to launch a one-of-its-kind 360° Immersive Milo Goodness Truck, where it aims to educate the rakyat from all walks of life on the natural goodness of ingredients that go into each cup of Milo.
"With this unique blend of malt barley, milk, cocoa and a combination of six vitamins and three minerals, Milo has become the nation's favourite chocolate malt beverage.
"The Milo Goodness Truck will reveal the secrets behind this iconic drink, showcasing its nutritious goodness.
"As a brand that has been cherished by Malaysians for the past 70 years, I am excited to take this mission to the streets of Malaysia through the Milo Goodness Truck roadshow that will answer the key question of how Milo is made.
"Through this iconic initiative, we're bringing nourishment, joy, and energy to communities, one sip of Milo at a time," Aranols said.
Also present at the launch were Milo Malaysia and Singapore executive business officer, Ng Su Yen, chief manufacturing and technical officer, Alessandro Monica and Nestlé Chembong Complex (Malaysia) Bhd factory manager, Thomas Mettler.
Aranols added that visitors will have the opportunity to learn about the original Milo recipe and experience the preparation techniques that contribute to its renowned choco-malty taste.
What sets the Milo Goodness Truck apart, he said, is its immersive 360° experience where the digital projections, atmospheric lighting, and sound effects create a sensory journey.
Through this he said, they can engage their senses by experiencing the aromatic smell, touch, and appearance of Milo firsthand.