KUALA LUMPUR: BMW Group AG has appointed Harald Hoelzl to assume the roles and responsibilities as the new managing director and chief executive officer (CEO) of BMW Group Malaysia effective March 1, 2018.
In a statement released today, BMW said Hoelzl would replace the current managing director and CEO, Han Sang Yun, who will take on the role as the new president of BMW Group Korea.
Hoelzl first began his career with the BMW Group in 2002 and has served in various functions in the Sales, Marketing, Dealer Development and IT departments.
Previously, BMW Group AG appointed him as head of marketing at BMW Group Central South Eastern Europe in 2011 before leading the BMW Group’s operations in the Czech Republic.
Han, meanwhile, will be the new president for BMW Group Korea effective March 1, 2018 in place of current president Dr. Hyojoon Kim who will be representative director and chairman for the premium automaker in the country.
With over 20 years of experience in the automotive industry in his native country Korea, Han was appointed managing director and CEO of BMW Group Malaysia in January 2015.
During his tenure, Han led the premium automaker to its best-ever performance growth in 2017 and he was also the key driver in growing BMW Group Malaysia’s portfolio of Plug-in Hybrid vehicles to 55 per cent of its total volume delivery in the country.