KUALA LUMPUR: Shell Malaysia has today unveiled "Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza", a refreshed look at its Shell FuelSave 95 proposition.
The company said the latest marketing campaign is anchored on Shell FuelSave 95's robust capabilities - delivering extra kilometers and partnering customers to make the most out of their everyday journeys.
Designed with Dynaflex technology, Shell FuelSave 95 gives extra kilometers by delivering instant extra savings, extra clean and extra protection, it said.
Shell FuelSave 95 reduces friction by up to 90 per cent in critical engine parts, maximising fuel economy, prevents 95 per cent of deposit formation for a cleaner engine and protects engines from wear, corrosion, and deposit build-up with its "Triple Action" formula.
Shell Malaysia said these key benefits align closely with the findings from a consumer study which revealed that Malaysians chose 'better mileage' and 'cost-savings' as their top considerations for a quality fuel.
Taking a leaf from the study, Shell Malaysia embarked on the refreshed brand campaign to give Malaysians what they asked for in top quality maingrade fuels - extra kilometers without extra cost.
"We place customers at the heart of everything we do; all our fuels are developed with their needs in mind," Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd managing director Shairan Huzani Husain said.
"With the current Covid-19 pandemic affecting many Malaysian households financially, we resonate strongly with our customers and understand that a little extra goes a long way.
"Shell FuelSave 95 aspires to deliver instant fuel economy from the very first drop and is the smart choice for customers," he added.
To initiate the launch of "Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza" Shell treated Malaysians to a campaign teaser video showcasing not all fuels are created the same, while highlighting Shell's promise of Extra.
To make the journey extra rewarding, Shell Malaysia has partnered with BonusLink to give customers up to four times points whenever they spend a minimum of RM50 to refuel at Shell.