SEPANG: Plaza Premium Group and Enrich, the travel and lifestyle loyalty programme of Malaysia Airlines, have formed a partnership to transform travel experience for both their Smart Traveller and Enrich members.
Plaza Premium deputy chief executive officer Bora Isbulan said the collaboration allows Smart Traveller and Enrich members to convert their points seamlessly.
"As we continue to leverage digitalisation to transform the future of travel, this partnership will allow us to increase stickiness among travellers for both brands, especially in today's mobile-based world," he said at the Enriching Smart Traveller launch here today.
The Smart Traveller members will also have an access to many travel awards, including flight and seat upgrades on Malaysia Airlines and exclusive entry to the national carrier's Golden Lounge, hotel stays and five-star dining.
Enrich members can enjoy airport hospitality experiences with access to over 250 Plaza Premium Lounges across more than 70 airports worldwide.
The members also can receive first rate airport concierge services such as buggy, meet and assist services, to name a few.
Malaysia Aviation Group chief executive officer of loyalty and travel solutions, Philip See said the points conversion program would provide provide Enrich members with access to an elevated comfort level, convenience, and personalised services throughout their journey.
"Our partnership with Plaza Premium exemplifies our unwavering commitment to enhancing the travel experience for our esteemed members," he said, adding that Enrich members can convert 1800 Enrich points for 500 Arrture points while Smart Traveller members can convert 2000 Arrture points for 1,000 Enrich points.