SHAH ALAM: Progressive Impact Corporation Bhd (PICORP) is driving a transformative initiative to strengthen Zaiyadal Group as a trusted halal partner by integrating its services, solutions, and operational facility, simultaneously supporting Malaysia's halal initiative to maintain its momentum as a global halal hub.
Recognising its diverse business operations, including halal digital solutions, lab testing services, and a halal warehouse and food processing centre, PICORP is working to create a seamless halal value chain through this strategic synergy.
"In today's market, consumers are seeking brands they can trust," PICORP group executive director Datuk Dr. Lukman Ibrahim said.
"For PICORP, integrating the right activities is crucial to helping Zaiyadal become that trusted brand."
"There are many interconnected components required for products to be considered 100 per cent halal," he added.
Halalan Toyyiban Lab Testing Services for Product Integrity PICORP, through its subsidiary ALS Technichem (Malaysia) Sdn Bhd (ALSM), utilises its laboratory capabilities to ensure Zaiyadal's products meet all Halal requirements.
ALSM, a panel lab accredited by Jabatan Kemajuan Islam Malaysia (JAKIM), conducts a wide range of tests for Halal verification, following Skim Akreditasi Makmal Malaysia (SAMM) accredited test methods.
These tests assure consumers that Zaiyadal's products align with the concepts of "Halal" and "Toyyib."
"Halal lab testing is essential for maintaining product integrity."
"Our products undergo rigorous testing—whether in raw material, intermediate, or finished product forms—to ensure they meet Halal standards," Lukman emphasised.
The company also conducts regular audits and ongoing Halal testing to uphold consumer trust, ensuring the safety and integrity of every product produced.
Digital halal solutions for process efficiency
Beyond lab testing, PICORP, as the authorised global distributor and deployer of Serunai Commerce Sdn Bhd (SCSB)'s Integrated Digital Halal Ecosystem (IDHE) solutions, is also assisting Zaiyadal Group in the transition and implementation of SCSB's VH Smart—a digital solution designed to enhance the halal assurance system.
The digitalised halal assurance system streamlines the management of Halal documentation, ingredient details, and halal committee records, among other elements, positioning the group for a seamless process in applying for, renewing, and maintaining its halal certification with Halal authority like Jakim.
"The halal assurance system is crucial in maintaining a company's halal integrity. This process can be further improved through digitalisation."
"In Malaysia, Halal certification is crucial for consumer trust and market access. Managing compliance efficiently is a must, especially as global demand for Halal products grows.
"A digital system helps us stay on top of everything, from documentation to certification renewals," he added.
Halal warehouse & food processing centre
In addition to the services and solutions, PICORP also highlighted Zaiyadal's halal-compliant warehouse and food processing centre, further strengthening its efforts to become a trusted halal partner for consumers.
The halal warehouse and food processing centre ensures that all Zaiyadal products are handled according to the highest standards of integrity.
"Our halal-compliant warehouse and food processing centre play a key role in safeguarding the purity of our products by preventing any risk of cross-contamination with non-halal goods," Lukman said.
"This is particularly important, as halal is not just about what you eat; the entire process needs to be halal. By owning and operating our own halal-certified warehouse and food processing centre, we can ensure complete control over the sourcing, processing, and certification of our products."
"This not only guarantees the authenticity and quality of the products we provide but also supports our commitment to safeguarding consumer trust and adhering to the highest halal standards," he added.
Through this partnership, PICORP and Zaiyadal Group are building a strong halal value chain that strengthens Malaysia's position in the global halal market.
By combining reliable services and advanced technology, they are setting a new standard for halal assurance, boosting consumer trust, and supporting the growth of the halal industry.
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