Body care brand Shokubutsu has improved its ingredients and the viscosity of its body wash and given its products new packaging.
A Japan-formulated body wash made from cleansing ingredient from plants and inspired by traditional bath rituals, each product is created to deliver Japanese skin care and well-being.
Southern Lion Sdn. Bhd. managing director Kazuo Mabuchi says the new packaging is inspired by the ki-oke bucket, a special feature in Japanese onsen, traditionally used to store hot spring water.
"The new bottle design reflects our aspiration to provide consumers with the ultimate bath experience of Japanese onsen in their homes with body wash that delivers beyond cleansing benefits," he says.
"To help consumers identify their favourite variant from our wide selection of body wash, our labels are designed in visible, easy-to-distinguish colours. With consideration for the visually-impaired, all our new bottles are Braille-coded," he adds.
Shokubutsu Fresh Body Wash in Clean Fresh now has 100 per cent organic rice protein extract, packed with amino acids and vitamin E to revive skin's natural radiance. Moisture Fresh variants contain the same ingredient, but with the addition of olive oil to provide a boost of nourishment and moisturisation for a soft, dewy glow.
In line with the increasing demand for protective bath care, which emerged after the Covid-19 outbreak, Shokubutsu introduced Natural Protection Body Wash range. Formulated to protect against 99.9 per cent of germs with natural antibacterial ingredients, this body wash removes germs effectively without disrupting skin's microbiome – a self-regulating ecosystem that protects the good flora while preventing attacks from bacteria or germs.
It is made with organic shiso oil, extracted from seeds of the shiso plant, a well-known aromatic herb in Japan. Rich in omega-3 fatty acids, shiso oil moisturises skin.
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