KUALA LUMPUR: The hullabaloo surrounding Noor Neelofa Mohd Noor’s hijab launch event held at a nightclub recently proved an online controversy is not bad for business, as her new ‘Be Lofa Turban’ line was completely sold out in less than 24 hours since its release.
Checks on the online store naelofarhijab.com found that the Be Lofa Turban range, a collection of contemporary headgear which carries 45 colours and are priced at RM73 (west Malaysia) and RM75 (east Malaysia) are all sold out.
The tudung collection, named Be Lofa Shawl on the other hand is not sold online.
Meanwhile, the uproar over Neelofa’s hijab launch event held at a nightclub is still ongoing across social media platforms.
The 29-year-old has received criticism not only from the public but from Muslim conservative groups as well.
Federal Territories Mufti, Zulkifli Mohamad Al-Bakri wrote an open letter to Neelofa addressing the topic of a woman’s modesty (aurat).
He also advised the Red Velvet actress to refer with the ulama (religious scholars) before taking any actions, always maintain the modest image of a hijab-wearer, and find ‘rezeki’ blessed by Allah.
Following the opinions voiced out by various parties, Neelofa has yet to respond.