KUALA LUMPUR: Malaysia-based Animasia Studio has signed a partnership with Adam Williams Walters, creator of the popular preschool YouTube channel English Tree TV.
The idea of English Tree TV started off 7 years ago with the intention to help young kids to learn English with catchy songs composed by Walters himself.
Since then the channel has grown significantly with over 1.73 million subscribers and more than 4,000,000 views per day.
With a strong foundation as an elementary school teacher, Walters had taken it on himself to do everything to build English Tree TV.
Currently based in Texas, USA, he does the song writing, music production, performing and recording, character design, story writing, storyboards and animations.
He also handles the voice acting, key art and thumbnails, business development, sales and expansion, channel management and web design.
"I guess I never really imagined my songs would be listened to so many times around the world. I was mostly trying to serve the 500 or so kids that I taught, and myself as a teacher, by creating music that was actually good – something adults could enjoy just as much as the children." He said in a recent statement.
Animasia Studio's role in this partnership is to increase the production value of the videos and songs created by Walters, where the studio has over 100 full time animators to back this initiative.
At the same time, Animasia will be injecting resources to boost the volume of contents to over 240 minutes per year to serve the English Tree TV audiences, while also develop spin-off localised channels in the Asia region where English is a common second language among Asian kids.
"English Tree TV has tremendous growth potentials as we can see the organic subscription growth happening every quarter.
"Adam's method of teaching English to the young kids via his songs is truly amazing and combining Animasia's animation expertise, I think this will be very captivating for our core audiences" said Animasia Studio managing director Edmund Chan.
Animasia Studio, a Malaysia headquartered company with offshore offices in Los Angeles, USA, and Vancouver, Canada, has over 17 years of experience in creating both 2D and 3D animated projects for global audiences.
The company's focus is in creative content development where it specialises in concept artwork, character designs, storyboarding, animation productions, digital comics, audio productions, program distribution and even character licensing & merchandising.
For more information, visit www.animasia-studio.com