KUALA LUMPUR: Media Prima's entertainment portal Xtra has launched a digital campaign, dubbed Xtra Xstar, to unearth new singing talents in Malaysia.
Xtra Xstar campaign manager, Muhammad Kamaruddin Mohd Rizal, said the digital talent search is expected to attract many participants aiming to make a name for themselves in the music industry.
"Through Xtra Xstar, we offer opportunities for all parties who are talented and interested in becoming singers.
"Using a digital space like Tiktok that has an innovative approach gives participants the chance to showcase their creativity in delivering unique and interesting singing performances," he said.
Kamaruddin added that submissions are currently open for participants regardless of age or race.
20 lucky participants will be selected by a professional jury for the Top 5 round to compete for the title of champion.
He added that the jury consists of professional and experienced singers in the entertainment industry and the Top 5 participants will also compete in the final round, which will be held live on Xtra's Tiktok account.
The winner will receive a prize in the form of an exclusive recording contract and be given the opportunity to be under the joint management of Alternate Records & Talents.
To participate in the Xtra Xstar contest, just record your singing video on TikTok.
Make sure your account is set to public access and include the hashtag #XTRAXSTAR2024.
There's no age limit but you must not have a contract with any recording or management companies.
A total of 20 participants will be selected for the next stage.
For more details, visit www.xtra.com.my/xtraxstar or follow Xtra's social media platforms on TikTok, Instagram, Facebook and X (@xtra_my).