KUALA LUMPUR: Proton New Energy Technology Sdn Bhd (Pro-Net)'s flagship electric vehicle (EV) model, smart#1, is ranked third in the local EV SUV category for cars worth more than RM180,000, making it one of the most preferred premium EVs in Malaysia.
smart#1 was designed by Mercedes-Benz and built on Geely's sustainable electric architecture.
Chief executive officer of smart Malaysia Zhang Qiang said the milestone reflected the growing demand for urban mobility solutions in the region and reaffirmed the company's goal to position itself as a leader in the premium EV segment.
"With only one model sold, as opposed to other key players in the industry, we have achieved this great success. This exemplifies the trust our customers have in our product and services, and I would like to express my gratitude to our customers.," he said.
The smart #1 sold 100 units within a month, setting a new sales record.
It has consistently ranked among the top contenders in the EV premium SUV segment, with variants like the Brabus model earning acclaim for their exceptional performance.
The Malaysian EV market saw exponential growth in recent years, with EV sales volume surging from 3,079 units in 2022 to 11,624 units in 2023, accompanied by a significant increase in market share from 0.43 per cent to 1.45 per cent.
Against this backdrop of rapid electrification and shifting consumer preferences, the company said it emerged as a frontrunner, capturing the hearts and minds of Malaysian consumers with its commitment to innovation and customer-centricity.
Additionally, smart Malaysia's collaboration with key stakeholders and expansion of its dealer network from 10 to 13 locations.
This includes the establishment of the first-ever community-centric hub in East Malaysia, underscores its commitment to meeting the evolving needs of Malaysian consumers and driving EV adoption across the country.