IPOH: The Perak state government through the Perak State Agricultural Development Corporation (Perak SADC) has launched a portal catering to the agritourism industry in Malaysia.
State Tourism, Industry, Investment and Corridor Development Committee chairman Loh Sze Yee said the launch of the the first of its kind portal, ecodoor.my is a proactive step that has so far brought together more than 200 agritourism operators in promoting unique agritourism destinations in Perak.
He said the development of the ecodoor.my portal will enable visitors to purchase attractive agritourism packages, with a target of RM50,000 worth of sales of tourism packages until year end.
According to him, the state government hopes that the launch of the portal can increase the awareness of domestic and foreign tourists of the potential of agrotourism in Perak and help to achieve significant growth in the industry.
"The agrotourism portal is an important step in promoting the beauty and uniqueness of the state of Perak to the world, while maintaining and supporting the sustainable development of the local agricultural industry.
"With this, Perak is expanding its appeal as an attractive and meaningful agrotourism destination for all types of tourists," he said in a press conference in conjunction with the launch of the portal at the Perak Tourism Office, yesterday.
Also present was Perak SADC chief executive officer Datuk Yahanis Yahya.
Loh said the name of the portal was selected from a winning entry in a contest organised by Perak SADC over a period of three days starting May 22.
The winner, Nurul Husna, won an agrotourism package.
Meanwhile, Yahanis said the portal, which provides a platform for agritourism operators to promote their products online, will allow them to reach more visitors and a wider market, especially foreign tourists.
Yahanis said that the portal can directly drive the economic growth of the agritourism sector as well as provide economic spillover benefits to the local community, especially after the encouraging response during the Perak Agrotourism Carnival 2024 organised by Perak SADC at Tasik Raban Resort, Lenggong recently .
"We welcome participation and support from all parties, including agritourism operators in an effort to create a successful agrotourism destination in Perak in line with the Visit Perak Year 2024.
"Perak SADC is committed to helping Tourism Perak in the development of agrotourism in line with the state government's desire to highlight the agrotourism industry as one of the main tourism products.
"This also empowers the Perak Sejahtera 2030 development plan proposed by Perak Menteri Besar Datuk Seri Saarani Mohamad through the flagship Food Security inititive under the Agrotourism Hub programme," he said.
In conjunction with the launch of the portal and the school holidays from May 25 to June 2, a 50 per cent discount will be given to the first 50 people who purchase white water rafting, geopark adventure, and horseback ride activities in Selama, Gopeng and Ulu Piah here.