On a blustery late-winter day in Shakespeare's birthplace, the foyer of the Other Place theatre is a cozy refuge. Visitors are having meetings over coffee, checking emails, writing poetry and learning to sew.
It's like an arty café in the pictureque streets of Stratford-upon-Avon, but it's a "warm hub" set up by the Royal Shakespeare Company drama troupe to welcome people struggling to heat their homes because of sky-high energy prices.
Warm hubs have sprouted across Britain by the thousands this winter as soaring food and energy prices drive millions to turn down the thermostat or skimp on hot meals.
Research by the opposition Labour Party counted almost 13,000 such hubs, funded by a mix of charities, community groups and the government and nestled in libraries, churches, community centres and even a tearoom at King Charles III's Highgrove country estate.
Wendy Freeman, an artist, writer and seventh-generation Stratfordian, heard about the RSC's warm hub from a friend.
She lives in "a tiny house with no central heating" and relies on a coal fire for warmth.
Like many, she has cut back in response to the cost-of-living crisis driven by the highest inflation since the 1980s.
"You just adapt," said Freeman, 69, who was using the centre to work on a poem.
"I was brought up with 'save the pennies, and the pounds will look after themselves'. I always cook from scratch and eat what's in season. But, it's nice to go somewhere warm".
A perfect storm of Russia's war in Ukraine, lingering pandemic disruption and economic aftershocks of Brexit is putting more people in Britain under financial strain.
Households and businesses were hit especially hard after Russia's invasion of Ukraine drove up the cost of natural gas needed for heating and helped push the UK to the precipice of a recession.
The UK's annual inflation rate was just above 10 per cent in January, with food prices up almost 17 per cent over the year.
Sixty-two per cent of adults are using less natural gas or electricity to save money, said the Office for National Statistics.
A quarter of households regularly run out of money for essentials, a pollster found.
Though oil and natural gas prices have fallen from last year's peaks, the average British household energy bill is still double what it was a year ago.
Costs are due to rise by another 20 per cent on April 1 when a government-set price cap goes up.
Anne Bolger, a retired math teacher, happened across the warm hub during a walk one day and has come back every week since. She drops in to check emails, prep for math tutoring or do a jigsaw puzzle.
"Today's the day that I'm appreciating it, because home is freezing," she said.
The hub runs one afternoon a week in the smallest of the RSC's three theatres.
The space held a mixture of theatre staff, actors on the way to rehearsals and visitors looking to get warm.
Organisers provide puzzles, games, toys for children, free tea, coffee and Wi-Fi.
"I like the fact that it's such a creative space," said Bolger, 66.
"People are having meetings there, they're talking, they're working. I just feel a bit more alive than sitting at home, a bit more connected."
That's just what organisers want to hear. They say warm hubs exist to ease loneliness as well as energy poverty .
Stratford, 160km northwest of London, is a prosperous town that makes a good living from William Shakespeare, its most famous son.
Like Britain's food banks, now numbering an estimated 2,500, warm hubs are a crisis measure showing signs of becoming permanent.
The writer is from the Associated Press news agency
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times