SHAH ALAM: CJ Wow Shop, an innovative home shopping network, expects to hit one million customers by September since its inception in April 2016.
Its chief executive officer Kim Yang Hyun said it had recorded 970,000 customers with the number expected to increase throughout this month.
"To date, our subscriber base has grown by 56 per cent from the end of 2017, thus proving our position as a home shopping service that offers high-quality and innovative products and enhances the quality of consumers' lives," Kim said at the launch of the “WOW in a Million” campaign here today.
With the current focus, CJ Wow Shop is poised to finish on a strong note as it aims to surpass the RM200 million annual revenue mark by end-2018.
This is contributed by a slew of initiatives that it has successfully rolled-out throughout the year, starting with its second-year anniversary campaign “2 Tahun, Lebih WOW!’, which recorded three times more customers than its daily average.
Kim said the company had managed to maintain a strong customer base through confidence and customer satisfaction over the years.
"This achievement is evident in which our top 100 customers spend an average of RM14,600 each," he added.
“WOW in a Million” involves a month-long celebration, where a CJ Wow Shop team comprising top executives, show hosts and crew members will be touring the nation to visit the top 100 customers.
Made up of among the highest spending customers, they are in for a surprise as the visiting team makes an appearance at their doorsteps to thank them with various gifts and rewards.
Kim, who will be leading the convoy said: “They’re the reason we keep pushing our limits – reaching one milestone after the other. WOW in a Million’ is an opportunity for us to honour our most important customers and fans with great savings, mystery rewards and exciting surprises that will truly wow their lives.”
To complement the celebration, all shoppers will be rewarded with a RM20 shopping voucher each for their next purchase via CJ Wow Shop’s e-commerce platform from September 1 to 30.
Customers can also look forward to a special all-day live show featuring guest celebrities.