KUALA LUMPUR: Malaysian media and entertainment group Media Prima's radio platform Ripple is now officially known as Media Prima Audio (MPA).
MPA CEO Nazri Noran unveiled a major strategic revamp for the business today which included the rebranding of all its radio stations, content and line-ups, as well as the overall strategy for the various radio entities.
"This is MPA's first holistic rebrand in over 15 years and it's all about allowing us to reinvigorate and strengthen its standing as the top leading radio station in the country.
"Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile," he said during a virtual press conference today.
Long-running radio stations Fly FM and Hot FM feature a new and different sound, while Kool FM and One FM have now been rebranded as Buletin FM and 8FM, respectively.
"Our mission is to drive positive and beneficial changes to the company."
"Thus, the changes to the talent line-up are a part of the new strategy for the brands to appear relevant and competitive in the market.
"There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM.
"Malaysia's radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul," he said.
Nazri also revealed that MPA had created its new mobile app brand, Audio+.
The app will be the home for all radio, digital and social content such as live radio, podcasts, videos, and many more.
Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app.
Audio+ can be downloaded via Google Play, Apple App Store and the Huawei AppGallery.
Tune in to Fly FM weekdays from 6am to 10am for Douglas Lim & Ili In The Morning.
Join Fara Fauzana, AG and Fad on Mondays to Fridays from 6am to 10am on Hot FM for Rakyat Rangers.
Fokus Pagi will see Ally Iskandar and Hawa Rizwana delivering the latest news, issues and analysis on BuletinFM on weekdays at the same time slot. On Chinese radio station 8FM, Royce and Angeline will thrill listeners during the morning show.
For more details, visit www.mediaprima.audio.