KUALA LUMPUR: A new digital platform for local influencers, Influenstar Asia Dot Com, aims to support the country's gig industry through the influencer segment by providing broader job opportunities for influencers, especially those operating independently.
The new platform, under the management of Jemz Group International Sdn Bhd (Jemz Group), was officially launched recently.
In addition to offering job opportunities, the platform also provides training for young individuals interested in becoming influencers, with training modules specifically designed based on current trends.
These modules are delivered by experienced influencers in the field of creative content.
Influenstar Asia Dot Com also offers management excellence support, including the provision of contracts to protect the rights and interests of influencers, the development of marketing campaigns, and creative content.
This is intended to help influencers enhance their skills, become more responsible, and ensure that the content they produce is accurate and ethical, thereby building lasting trust with followers and clients.
As part of the launch, Influenstar Asia Dot Com introduced JAZMINE, Malaysia's first virtual influencer, in collaboration with Warnakala Studios, the intellectual property (IP) owners of Didi & Friends and Makania.
JAZMINE also released her debut single and music video titled 'In The Zone', composed by JD Wong for the rock band Pop Shuvit.
JAZMINE is a digital-era influencer who not only serves as a virtual influencer but also as a trendsetter in the industry, aligned with Influenstar Asia Dot Com's tagline, 'Let's influence the future!'.
Supported by artificial intelligence (AI) technology, JAZMINE is designed to redefine how brands and audiences interact, such as through product reviews, services, and events in the digital space.
As one of the influencers under Influenstar Asia Dot Com, JAZMINE will lead innovative campaigns by creating relevant content for the digital generation.
The launch event was attended by nearly 130 guests, including influencers from various segments under Influenstar Asia Dot Com's management.